At Ariel, we take a science-based approach to environmental sustainability. When it comes to doing your laundry, the most important things that reduce the impact on the environment are:
- Washing at low temperatures
- Using concentrated products
- Using the right amount of product
- Washing with full loads
In particular, washing at low temperatures is the single most important thing we can do to lower our CO2 emissions while doing our laundry. Our cold-water washing campaigns such as 'Ariel Turn To 30°C' have helped reduce 58,000 tonnes of CO2 emissions by educating consumers to save energy. The launch of Ariel Excel Gel has also helped reduce the overall environmental impact through less energy, water, packaging and waste.