On a December night in 1927, Herbert F. Johnson Sr., first summarised the guiding principles that had already shaped the company for 40 years. “The goodwill of people is the only enduring thing in any business,” he said. “It is the sole substance. The rest is shadow.” In 1976, we formally stated this philosophy in This We Believe, our statement of principles for our operations around the world. Today, This We Believe is part of the DNA of the people of SC Johnson. It’s the essence of who we are and how we work with others.